Smaato Powers Ahead With Record Growth; Unveils Smaato Global Price Index for Mobile Advertising
SAN FRANCISCO, Feb. 23, 2012 /PRNewswire/ -- Smaato Inc., the leading mobile ad optimization platform, continues its momentum and record growth as the company powers into 2012 setting Smaato on track to earn title as the undisputed global leader in mobile advertising.

Statement from CEOs of Member Associations of the Digital Advertising Alliance (DAA)
NEW YORK, Feb. 23, 2012 /PRNewswire/ -- We are honored that the White House this morning has endorsed the work of the Digital Advertising Alliance and our participating associations – the American Association of Advertising Agencies (4A's), the Association of National Advertisers (ANA), the American Advertising Federation (AAF), the Direct Marketing Association (DMA), the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI) – in creating robust self-regulation to protect consumer privacy rights and expectations in the advertising-supported Internet. But today marks not the end of a journey, but the beginning of an important collaboration among government, business, and consumer organizations to assure tha ...

VisionChina Media Inc. Announces Fourth Quarter and Full-Year 2011 Results
BEIJING, March 13, 2012 /PRNewswire-Asia/ -- VisionChina Media Inc. ("VisionChina Media" or the "Company") (Nasdaq: VISN), one of China's largest out-of-home digital television advertising networks on mass transportation systems, today announced its unaudited financial results for the fourth quarter and full-year ended December 31, 2011. Key Quarterly Financial and Operating Data for the Fourth Quarter of 2011 Total revenues in the fourth quarter of 2011 were $53.4 million, a record high in VisionChina Media's operating history. Advertising service revenue, which accounted for 96.7% of total revenues in the fourth quarter of 2011, was $51.6 million, representing increases of 14.9% and 2.7% compared to the fourth quarter of 2010 and th ...

Gregory McCastle to Join Cablevision as President of Cablevision Media Sales
BETHPAGE, N.Y., March 20, 2012 /PRNewswire/ -- Cablevision Systems Corporation (NYSE: CVC) today announced that Gregory McCastle will be joining the company as president, Cablevision Media Sales, effective immediately.  The company also announced that David Kline, who most recently led Cablevision Media Sales, is stepping down to pursue other opportunities. Mr.

Global Web Portals and Online Communities Industry
NEW YORK, March 8, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:   Global Web Portals and Online Communities Industry   The global outlook series on the Web Portals and Online Communities Industry provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

A low cost advertising solution that produces high brand awareness
WILMINGTON, Mass., May 11, 2012 /PRNewswire/ -- No one likes to think they're easily sold. That's why Madison Avenue strives to develop ads that create "positive impressions" that can subliminally impact purchasing decisions at a later date -- when consumers are more likely to feel they're making independent purchasing decisions. Good examples of this advertising technique at work can be found in Super Bowl commercials.  In the weeks following the game this year, Chevrolet announced its game day advertising ultimately led to a 61 percent increase in sales, while Madonna's halftime performance led to a jump of over 1,700 percent in the sale of her top 10 song downloads. Multi-million dollar Super Bowls commercials aside, not all advert ...

Online Classifieds Market Maturing, Overall Revenue Growth of 16% in 2011, Finds Frost & Sullivan
SYDNEY, April 16, 2012 /PRNewswire/ -- Total revenue growth for the online classifieds market in Australia in 2011 was 16%, dipping 6% over the 22% growth achieved in 2010. The general shift from print to online expenditure is continuing with online accounting for an estimated 39% of total classifieds advertising expenditure in 2011, up from 18% in 2007. Frost & Sullivan's latest report, Australian Online Classifieds Market, due for release in April 2012, revealed that in 2011 total expenditure on online classifieds was $714 million.

Global Alcoholic Beverages Industry
NEW YORK, May 10, 2012 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue: Global Alcoholic Beverages Industry The global outlook series on Alcoholic Beverages provides a collection of statistical findings, market briefs, and concise summaries of research findings.